Over the last few years there has been a shift in the way we need, want, and use technology both in our lives as consumers and as employees. This evolution is driving dramatic change in the way organizations must envision, create, and optimize  the technology used to enable their internal and external customers. The reality is, every business is now a technology business and leaders must navigate a complex and rapidly changing environment to meet the rising demands of their internal and external customers.

Because this transformation can be daunting, we developed The Product Model™, a comprehensive methodology that provides a blueprint of actions a company or team needs to take in order to enable the right transformation. The Product Model™ considers all the goals of a product-centric organization while using customer-centric principles and provides a proven framework that drives the right processes, roles and responsibilities, governance, funding models, measurements and delivery while focusing on the highest business value and cost associated with delivery.