The Product Model™ Execute Framework

As you try to make sense of a path forward you will find a landscape full of models to help guide your transformation, however, only The Product Model™ by Maryville Consulting Group (MCG) blends ‘the what’ and ‘the how’ to seamlessly take your company from ‘why’ to launch. Through a 4-phased approach (Understand, Govern, Execute, Sustain), The Product Model™ provides a clear path for technology business transformation.

The Product Model™ Execute Framework brings together technology and business to drive business value and accelerate your transformation – because even the most promising strategies can be derailed by poor execution. Once you have determined what your strategic vision and goals are, we will work with you to transform your product teams into customer-centric execution machines. Executives are incented to deliver results and with The Product Model™ you will find the processes necessary to provide predictable and consistent outcomes where your teams are focused on providing the highest value to your internal and external customers.

Define the Opportunity

Collecting stakeholder and user feedback to obtain an in-depth understanding of your customer’s experience.

Ideate on Solutions

Gathering, investigating, vetting, and determining a viable solution that will drive the best outcome.

Create Product Plan

Creating, formalizing, and socializing a product vision, goals, and resources required to achieve goals.

Prototype and Test

Utilizing a minimum viable options to ensure strategy and product design fulfills stakeholder and user expectations.

Execute on Product

Arranging development teams, delivery methodologies, go-to-marketing objectives and business readiness.

Launch Product

Aligning and preparing the organization for the launch of the product through training, communication, and feedback.